India’s largest digital and fully shoppable reality fashion show, Myntra Fashion Superstar is back with its third season! This year the fiesta promises to be bigger and better as it will showcase glimpses of real-life instances of the contestants engaging and communicating with audiences across the country. Myntra Fashion Superstar will not only give digital influencers across the country a platform to display their creativity to the judges and viewers, but also an opportunity to alter mindsets and create a larger impact on the community. Premiering for the first time on Voot and Myntra Studio via the Myntra app on November 11, the much-awaited digital reality show will have a jury panel featuring India’s favourite influencers Kusha Kapila, Aashna Shroff, Ankush Bahuguna, and Santu Misra, led by fashion maven Manish Malhotra.
Myntra Fashion Superstar will integrate fashion and social media to create conversations that evoke deep introspection while stimulating and inspiring the youth on aspects that matter to them the most. The theme for the season, #MFSIWearMyStory celebrates unfiltered and authentic conversations, encouraging the influencers (contestants) to be the truest versions of themselves by expressing their journey through their sartorial choices.
Manish speaks about the importance of being authentic on social media and how that does not change or impact what he stands for as he increasingly engages with his audience revealing his real self. Santu speaks about his personality trait and being proud about accepting his plus size, while advocating inclusivity in the men’s fashion space. Aashna opens up about the struggles early in her career and the support meted out to her by her mother. Being an introvert, she believes in speaking less and letting her work in fashion do the talking. Kusha speaks about the breakdown she suffered last year and the distressing moments that followed. She stresses on the importance of living for one’s own self and takes delight in influencing people with her story. Ankush talks about bullying and biases he faced as a child, how the camera is his outlet to overcome years of trauma.