Bharti Airtel (“Airtel”), India’s premier communications solutions provider and WhatsApp, today announced the launch of first ever “Airtel IQ” hackathon. The hackathon’s objective is to identify and build new-age business solutions using the WhatsApp Business Platform across five key sectors of economy that can potentially improve livelihoods and contribute to the sustainable and economic growth of the country. These are E-Commerce, Ed-Tech, Banking and Financial Services (BFSI), Travel and Tourism, Contact center operations where start-ups have made a mark and entrepreneurs have developed robust businesses.
Airtel IQ hackathon is hacking for a connected future and solving business challenges in the age of connectivity, deploying the power of programmable communications with an aim to solve customer engagement problems. It aims to offer emerging Indian startups, Independent Software Vendors (ISV) and the student community an opportunity to leverage technology and drive customer experience and better customer engagement.
Airtel IQ Hackathon offers prizes worth up to Rs 1 Crore, Business Mentorship from Leaders at Airtel and WhatsApp across product, engineering and business functions along with training engagements and learning modules on WhatsApp Business Platform. Airtel IQ will also offer winners, free conversations on the WhatsApp Business Platform and the WhatsApp API helping them reduce their operating costs and focus on building the future of conversational experience using chat-based experiences on WhatsApp Business Platform. Winners will also get an opportunity to leverage Airtel Business’ expansive channel network to achieve reach and scale with enterprises.
Ravi Garg, Director of Business Messaging, Meta India, said, “India’s start-up ecosystem has been a cradle of innovations, impacting socio-economic change in the country. As technology becomes more immersive, businesses are utilising the WhatsApp Business Platform for developing end-to-end customer experiences innovatively. Our partnership with ‘Airtel IQ Hackathon’ intends to foster and nurture start-ups in building technology-based solutions towards achieving the Digital India vision. Technology offers immense potential to make E-Commerce, Ed-Tech, Banking and Financial Services, Travel & Tourism more accessible, convenient, and inclusive for millions of Indians.”