bigbasket (www.bigbasket.com), a TATA Enterprise, entered Kakinada and Rajahmundry markets in November, 2021 and has rapidly gained acceptance by the local people. Since the launch, the company has already received 50,000 orders collectively from both these cities which is highly impressive considering that the brand has been present here only for a short span. Kakinada and Rajahmundry are among the newest additions to bigbasket’s rapidly expanding network including Tier 2 and Tier 3 cities such as Kota, Nashik, Jodhpur, Kolhapur, Thrissurand Aligarh too. The company records over 7 million customers orders per month and the demand has considerably gone in the post-COVID scenario.
Rajahmundry is the cultural capital of Andhra Pradesh and a key market for bigbasket. Kakinada is the sixth largest city in Andhra Pradesh. It also a major industrial township and experienced immense growth over the years. Apart from the convenience of doorstep delivery, bigbasket has already served over 20,000 and 10,000 customers in Kakinada and Rajahmundry, respectively. The platform offers short delivery window, safety and a diverse range of products catering to all daily needs such as fruits and vegetables, pulses, meats, juices, spices and tea to toiletries, kitchen essentials, electronics such as LED bulbs, baby products, and much more.
Speaking about his experience with bigbasket, Prakash Rao, a customer from Kakinada, said, “I tried bigbasket’s service, must say it has changed my perception about online shopping for daily household needs. Now I don’t have to worry about stocking any of them. I know that I will get groceries, fruits, vegetables, milk and other items delivered as per the arrangement on a daily basis.”
Adding further, Annapoorna Reddy, a customer from Rajahmundry, said, “It’s a novel yet delightful experience for me to buy from a platform like bigbasket. The fruits and vegetables I purchase are of superior quality and fresh, and there is hardly any difference in price as well.”