The National Basketball Association (NBA)today namedBollywood superstar Ranveer Singh theNBA Brand Ambassador for India. In this capacity, Singh will work with the NBA to help grow the league’s profile in India throughout itslandmark 75thAnniversary Season in 2021-22.
I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture, including music, fashion and entertainment,” said Singh. “With the NBA tipping off its 75thseason celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.
“We are thrilled to welcome Ranveer Singhas NBA brand ambassador forIndiaahead of what promises to be a memorable 75th Anniversary Season,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.