Coffee is beloved by billions across the world, but does coffee truly have a perfect partner? Wondering why the country’s largest Bakery Foods Company, Britannia is talking about coffee…read along.
Britannia solved the #CoffeeKaBetterHalf dilemma that was causing widespread paranoia and much anticipation amongst netizens last week. The Foods Major did this by launching the all-new Britannia Biscafe, a coffee flavoured cracker that elevates your coffee drinking experience.
Infused with the flavour of rich coffee and sprinkled with sugar, this super thin, light & crunchy biscuit offers coffee lovers the perfect companion to their cuppa. Choose to have it as a stand-alone shot of crunchy coffee, that’s fine too.
Britannia kicked off the campaign with a ‘leaked video’ of Karan Johar. It is no mystery that Karan Johar aka KJo is one of the most quirky, fashionable directors that has a strong affinity for Coffee. The video showed Karan losing his cool, as he was denied his favourite cup of coffee…why? Well, because coffee had gone on strike! The video went viral and speculation ran wild about what the possible reasons could be!
Karan goes crazy https://www.instagram.com/tv/CeDnaycomVU/?igshid=YmMyMTA2M2Y=
The next video in the series, had Karan deeply empathising with Coffee’s trauma of being treated like the third wheel and vowing to find Coffee its better half!
Karan’s self-shot video – https://www.instagram.com/tv/CeIc1I0IpI5/?igshid=YmMyMTA2M2Y=
The 3rd video had Karan Johar filtering through endless suggestions on the perfect accompaniment for coffee, brainstorming on potential pairs, and optimum flavour profiles brought together by numerous influencers and netizens on a quest to ease coffee’s pain of feeling incomplete.
Audition video – https://www.instagram.com/tv/CeNbquQI8K_/?igshid=YmMyMTA2M2Y=
When nothing rang a bell, Karan picks up the phone on Britannia’s Managing Director Mr. Varun Berry’s and implores him to find the right partner to Coffee!