Amazon Pay announced onboarding of 18,000 merchants across India through its ‘Amazon Pay Smart Stores’ program. In addition to this, more than 800 local stores in Telangana signed up under this program. Amazon Pay Smart Store is an innovative offline shopping experience which enables offline stores to be discovered by customers and improves instore sales by offering best in class affordability propositions across the widest array of payment options. It strengthens Amazon Pay’s endeavor to digitally empower offline Small and Medium Businesses (SMBs), retailers and micro merchants and unlocks new growth opportunities for them. Furthermore, more than 4000 Amazon Pay Smart Stores are from the Southern states of India.
Commenting on the initiative, Girish Krishnan – Director, Rewards and Merchant Services, Amazon Pay India, said, “We are committed to enable merchants and customers with easy access to credit, reduce friction in their everyday transactions and maximize their savings. Amazon Pay will continue to offer innovative solutions to customers choosing to shop offline including better discoverability of nearby stores, affordability propositions like No Cost EMIs, bank discounts, value added services such as insurance, warranty and much more.”
Merchants registered on the Smart Store Program witness a consistent incremental growth in their overall sales. The Amazon Pay Smart Stores Program is expanding in multiple cities across India, including Tamil Nadu, Andhra Pradesh, Karnataka, and Telangana. In the past one year, the program has seen an 72% increase in sign-ups from SMBs dealing in mobiles, electronics, laptops, large appliances, clothing, shoes, grocery, and kitchen. Customers can also shop across 1000-1500 electronics stores in Hyderabad, Warangal, Nizamabad, Nalgonda, Khammam, Visakhapatnam, Vijayawada, Guntur, Nellore, Tirupathi, Kurnool, and Rajamundry, (Andhra Pradesh & Telangana) using the Smart Stores experience.
Amazon Pay Smart Stores Program was started in 2020 to facilitate improvements in offline shopping experience to provide seamless credit to offline shoppers, improve discoverability for offline stores and offer various affordability propositions for customers. Once inside a Smart Store, customers can simply scan the store’s QR code using the Amazon app to explore the products available within the store. They can also choose to pay by their preferred method including UPI, Amazon Pay balance, Credit or Debit cards; along with flexible EMI options and a wide range of Bank offers.
“We have been using Amazon Pay since 2020, Customers are happy to choose Amazon Pay as their payment mode since payments made with it is quicker and more convenient, and consumers love the instant cashback incentives. With the Amazon Pay ICICI Bank card, we were able to give our customers much better deals as they get unlimited 2% cashback. Customers primarily choose to pay with Amazon Pay in-store and we now have daily at least 10+ transactions through Amazon Pay,” says, Vasudev, Store Owner Krithika enterprises, Hyderabad.