As the biggest sporting event hits the nation, gripping people in cricketing fever, ACKO has come up with a unique way to contribute to the extravaganza. With all matches taking place across Maharashtra, the tech-first insurer is filling the void in fans across India who are disappointed about missing out on the fun of live action in the sporting arena. Adding the twist of entertainment to the electrifying atmosphere of cricket, the insurer is organising ACKO Fan Arena at Novotel Hyderabad Airport, Hyderabad on May 14, with complimentary access to cricket fans, which will cover the clash between Kolkata Knight Riders and Sunrisers Hyderabad. The second event is scheduled on May 17, covering the match between Mumbai Indians and Sunrisers Hyderabad. Both the events will also see standout performances by artist IncInk, and comedian Nishant Suri, respectively. The cricket fans can collect their complimentary passes at https://insider.in/scc-drivein-acko-fan-arena-may14-2022/event

These ultimate drive-in experiences at ACKO Fan Arena aims to make each of its events a wholesome combination of cricket and entertainment by featuring stand-up artists, live music, DJs, face painters, merchandising, refreshments and much more. The cricket carnival will go across seven cities, covering Delhi, Ahmedabad, Lucknow, Bengaluru, Kolkata, Hyderabad and Mumbai attracting more than 3,000 customers. 

Commenting on the initiative, Ashish Mishra, EVP Marketing, ACKO, said, “We have decided to organise the event in seven cities, coinciding with the home team’s matches, so that fans can get their fill by cheering for their teams while they are live in action. Since all the matches are in Maharashtra this year because of the bio-bubble, it has been disappointing for fans in other states and cities, who have been eagerly waiting for some live action — mostly for the insanely fantastic feel. India thrives on entertainment and cricket. So, we decided to combine the two and cut fans a slice from the biggest sporting carnival of the year. The ACKO Fan Arena will allow happy fans to enjoy cricket, along with live entertainment.”