Adobe announces innovations across generative AI, personalization, content management and product analytics;

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Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2023 – the world’s largest Digital Experience Conference – by unveiling a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, and Adobe Creative Cloud, the world’s leading platform for creating compelling content, together empowering brands to drive experience-led growth. 

As content becomes the critical foundation of next-generation digital experiences, new Adobe innovations are connecting Experience Cloud and Creative Cloud to optimize content creation, delivery and measurement. At Adobe Summit, Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models, first focused on image generation and text effects – as well as new generative AI innovations across Adobe Experience Cloud to power end-to-end marketing workflows. The company also announced new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits. 

To accelerate and democratize creative development at enterprise scale, Adobe unveiled Adobe Express for Enterprise, empowering anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced the world’s first comprehensive Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud innovations that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can come together to meet growing content demands in less time.

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