In a testament to the enduring love affair between Indian audiences and the silver screen, BookMyShow, India’s leading entertainment destination launched its latest report titled ‘The CineFiles’, decoding India’s favourite entertainment choice – ‘Movies on the Big Screen’.
Capturing the pulse on India’s cinema-watching habits ahead of this National Cinema Day, age and geographies no bar, the report revealed that 98% Indians believe cinematic magic can only be brought alive on the big screen with a third of them attributing it to certain directors, themes, VFX amongst others. Infact, 90% respondents’ usual go-to option for out-of-home experiences is catching the latest movie release in the theatre amongst other leisure activities such as shopping, live gigs, adventure outings and more, further reiterating that the big screen theatre experience continues to be a mainstay in the cultural fabric of India. With 63% having movies on their mind at least once every fortnight, it is certain that the cinematic experience is the choicest form of entertainment for cinephiles across the length and breadth of the country, with the younger GenZ and Millennial cohorts thinking of the big screen experience for their movie watching outing every week!
Shedding light on the remarkable resurgence of the Indian cinema industry, The CineFiles, a consumer survey report by BookMyShow, unveiled that the magic of the big screen continues to captivate hearts. Through a survey rolled out to BookMyShow’s extensive, transacting consumer base across 650 cities and towns in India, The CineFiles captures an insight into the mind of the entertainment-loving Indian audience, bringing the spotlight on the excellent recovery and resilience of the Indian Movie-Entertainment Industry, witnessed in the past two years. The survey respondents comprised a mix of 41% GenZ along with 59% Millennial and GenX audiences going gaga about movies and their magic in this survey.
Commenting on the launch of BookMyShow’s report The CineFiles, Ashish Saksena, COO – Cinemas, BookMyShow, said, “The enduring love for movies over the years remains unshaken. First day, first shows continue as a sacred tradition for many fans, inspiring cheers, whistles and endless applause at the sight of beloved stars on the big screen. The resounding response to ‘The CineFiles’ survey at BookMyShow reaffirms the enduring allure of the big screen movie experience in India. The film industry’s tenacity and adaptability shine through its continual evolution. As an enabler to this world of movies on the big screen, it brings us immense joy to engage with and cater to both a burgeoning younger audience and devoted fans across generations, united in their love for this timeless for this timeless form of entertainment.”