As part of its MeraPehla Smartphone program, Bharti Airtel Limited (“Airtel”) today announced yet another innovative initiatve to enable customers to upgrade to quality smartphones and enjoy a world-class digital experience on its high speed network. Airtel will offer an attractive cashback of Rs 6,000 to customers who purchasea new smartphone price uptoRs 12,000 (appx.) from leading brands. Over 150 smartphones are eligible for this benefit.To know more about the program and the list of eligible handsets visit [add URL].

According to Shashwat Sharma, Director – Marketing & Communications: “Smartphones are now a basic need, especially in the post pandemic world, as customers look at access a range of services digitally. As millions of customers across India aspire for a quality smartphone for good online experience, our ambition is to make it easier for them to own the device of their choice. We will continue to bring to market a range of interventions as part of this innovative program and enable customers to get on to the digital highway.