Amazon announces Great Indian Festival 2021

Spread the love’s festive event, ‘The Great Indian Festival’ (GIF) 2021will start from October 4,2021. Continuing itscommitment to support Small Medium Business (SMBs),AmazonGIF 2021 is dedicated to lakhs of small sellersincluding over 75,000 local shops from 450 cities, offering their unique selection of productsto customers across the country. GIF2021 willalso showcase products from Amazon sellers under various otherprogramssuch as Amazon Launchpad, Amazon Saheli,Amazon Karigar, as well as top Indian and global brands across categories.

As per a recent study commissioned by Amazon India and conducted by Nielsen, sellers on are optimistic about this festive season and 98% of the surveyed sellers said that technology adoption and ecommerce have positively impacted their business. More than 78% of the surveyedAmazon sellers expect to reach out to new customers, 71% mentioned an increase in their sales and 71% mentioned a recovery in their business as their top expectations from the festive season.

The Great Indian Festival would include over 1,000 new product launches from top brands such as Samsung, OnePlus, Xiaomi, Sony, Apple, Boat, Lenovo, HP, Asus, Fossil, Levi’s, BIBA, Allen Solly, Adidas, American Tourister, Prestige, Eureka Forbes, Bosch, Pigeon, Bajaj, Big muscles, Lakme, Maybelline, Forest Essentials, The Body Shop, WOW, Nivea, Dabur, P&G, Tata Tea, Huggies, Pedigree , Sony PS5, Microsoft Xbox, Hasbro, Funskool, Philips, Vega and more.

Commenting on the announcement Manish Tiwary, Vice President, Amazon India said,“This year’s Great Indian Festival is a celebration of the resilience of local shops and small and medium sellers.We are humbled by their spirit and delighted with the opportunity to partner and enable theirgrowth, especially in view of recent challenges owing to the pandemic.We continue to innovate on behalf of our customers to offer the widest selection, value and convenience, ensuringfast delivery of their #KhushiyonKeDibbe, to get them ready for the festive season from the comfort and safety of their homes.

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