Amazon Pay announced the launch of #AbHarDinHuaAasan– a digital-led campaign that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.
Speaking about the campaign, MahendraNerurkar, CEO & VP, Amazon Pay India said, “Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses. #AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.”
Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money and much more. Customers can use different payment modes on Amazon Pay, including Amazon Pay Later, Amazon Pay ICICI Bank credit card & Amazon Pay UPI to shop seamlessly. They also have the flexibility to extend their budget and shop for their favorite items across categories like electronics, home appliances, beauty & fashion, travel tickets, digital gold and much more.