Entering the Indian market with the launch of its semi-automatic range less than a year ago; America’s leading consumer appliance brand White-Westinghouse now announces – the launch of its Fully Automatic Washing Machines both Top and Front load models, this festive season, along with an addition of 4 models of Semi-automatic machines.

Introducing its complete range of Fully Automatic Front Load and Fully Automatic Top Load on both Amazon and Flipkart with pricing of INR 12,499 /- for 6.5kgs , INR 14499 /- for 7.5kgs in Top Load and INR 23,499, for 8.5 kgs and INR 28,499 for 10.5 kgs, this is the brand’s first offering from its ‘Heavy Duty Series’.

Commenting on the rising trend, Ms. Pallavi Singh, Senior Vice President, SPPL, India Brand Licensee White-Westinghouse says, “As a brand White Westinghouse has great potential and recall and our aim is to tap into that. Keeping the same in mind, we plan to invest approximately 500cr in the research and development of WWH products to expand their horizon in India. With the launch of our fully auto machines and addition to our SA range, we plan to achieve a number of 30,000 units during the festive season. Fully automatic is the fastest growing segment because consumers are looking for products that make their life at home more convenient, due to added chores and responsibilities. White-Westing is world’s trusted brand and we are confident with our new-range the consumer will be spoilt for choice. Other than the pent-up demand; India’s rising disposable income, rural electrification are some of the key drivers that are fuelling the rise of Indian Washing Machine market, which is projected to reach USD 1698 million by 2026.