Fortifying its SUV portfolio, Maruti Suzuki India Limited, today, starts retail sales of its new sporty compact SUV, FRONX, from NEXA at a starting price of INR 7 46 500/-. Conceptualized, designed, and developed for young trailblazers, the FRONX stands out with its modern SUV design, spirited performance, and a tech-loaded premium persona. Globally unveiled at Auto Expo’23, the FRONX features NEXA’s signature design language “Crafted Futurism”. Its new-age SUV appeal has received phenomenal response from customers and critics alike, both for design and performance.

Announcing the prices of the sporty compact SUV FRONX, Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we take pride in being at the forefront of understanding the diverse needs of customers and industry trends. Our success with the Brezza, which created a new compact SUV landscape in the country, is a testament to this commitment. With the rapid shift in customer preferences towards SUVs, we identified the onset of a new sub-segment in the industry.  The launch of FRONX is a part of our new approach towards pioneering the growth of this segment. Introduced at a competitive pricing of Rs. 7 46 500/-, the FRONX will pave the way towards strengthening our SUV portfolio along with our existing Grand Vitara, Brezza, and the upcoming Jimny. We are confident that the FRONX will appeal to a wide range of customers and be a game-changer with its unique design language and modern features.”

Talking about the response for the FRONX, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The sporty compact SUV FRONX is born from the idea of addressing changing customer demands and is aimed at young trailblazers who want to stand out with their unique choices. We are confident that the FRONX will enamour customers with its new-age appeal and help us achieve leadership in the SUV segment in the country. The appreciation it has received from customers & critics is a testament to this faith.”