Ather Energy, one of India’s leading electric vehicle companies, today announced its plans to enter the international market with the export of its bestselling flagship model, the 450X, to Nepal. Ather will establish its first global footprint by collaborating with Vaidya Energy, subsidiary of Vaidya’s Organization of Industries & Trading Houses (VOITH), a leading industrial conglomerate in Nepal, with the opening of its Experience Centre in Kathmandu in November this year.
Ather’s retail expansion to a market outside India, comes on the back of its runaway success in the domestic market, where its 450 Series is the undisputed leader in the premium two-wheeler electric vehicle (EV) segment with a 75% market share. The plans to export the Ather 450X also comes at a time when Nepal is shifting towards more clean mobility options. A relatively smaller market than its larger neighbours like India and China, Nepal however presents a very promising proposition for companies like Ather to understand new markets in terms of product performance and acceptability.
The partnership between Ather Energy and Vaidya Energy will redefine the electric two-wheeler market in Nepal by making high-performance EVs more accessible to Nepalese consumers. As a part of the association, Vaidya Energy will facilitate the sales and service of Ather products in Nepal. Over the years, Ather Energy has made strategic investments towards creating a favourable ecosystem to facilitate a stress-free transition to EVs. The company will retain the same philosophy while expanding its retail operations in Nepal. Vaidya Energy will also set up fast-charging stations, Ather Grids, as part of this partnership to alleviate range anxiety.
Ravneet Phokela, Chief Business Officer, Ather, said “Ather has pioneered the electric scooter segment in India and while we continue growing domestically, we are really excited about expanding our business footprint to international markets. We have had incredible in-bound demand from multiple markets, and Nepal is the first step in our journey of going international. We see Nepal’s automobile market as a microcosm of the rising global consciousness over switching to cleaner mobility choices. In line with our ecosystem approach of market creation, we will also roll out our public fast charging infrastructure, which has proven to be a huge differentiator for us in India. We are delighted to partner with Vaidya Group as we enter the Nepal market. Their extensive experience and established expertise in the automotive retail sector will complement our efforts in creating an exceptional experience for our fans and customers.”