In a bid to democratize arts education and empower aspiring talents from across India, SIFF (Singhal Iyer Family Foundation)’s cultural extravaganza returned with renewed vigour with the latest edition of its flagship programme Young Artiste Festival 2023. The Young Artiste Festival 2023 is an expression of celebrating the cultural vibrancy of India and is set to shine the spotlight on emerging young talents. Under the patronage of esteemed industry veterans, this festival is committed to support the cultural interests of every aspiring young artiste, while nurturing both classical and contemporary artistic expressions. The programme witnessed spectacular performances by some of the contemporary hyperlocal young artistes with large YouTube audiences including Chandrani Sarma (Hindustani classical vocalists and earlier Zee TV SaReGaMaPa performer), Kamlesh Sharma (song-cover expert), and Deepak Devrani (choreographer) along with other talent galore.
The Young Artiste program was launched in 2020 by SIFF in collaboration with maestros of international stature such as Ustad Amjad Ali Khan, Terence Lewis, Shovana Narayan, Shalmali Kholgade and Aruna Sairam. It was created with the aim of increasing the accessibility and affordability of Arts Education for all Indians – with a specific focus on Tier 2 & 3 cities. Over the years, the programme has paved the path for several self-driven learners from all ages and walks of life who are keen on pursuing cultural art forms either as a hobby or as a professional. Currently, the Young Artiste forum has nearly 4 million viewership with a learning community of 60,000 members and around 2,000 videos across 7 channels on YouTube.