Bisleri International Pvt Ltd, India’s leading mineral water company, has strengthened its sustainability strategy by launching ‘Bisleri Greener Promise.’ The sustainability philosophy focuses on creating a greener future by reinforcing and implementing programs in recycling, water conservation and sustainability.
Under the aegis of this philosophy, Bisleri International has become one of the first consumer goods companies to be plastic-neutral and water positive. It further emphasizes its promise to the sustainable development of the country by announcing bold initiatives under plastic recycling and water conservation.
The company has outlined its vision to connect with 20 major cities to collect and recycle 12,500 tonnes of plastic by 2025 through its Bottles for Change initiative. Additionally, it has also announced restoration or building of 350 dams in Maharashtra and Gujarat to provide water security and enhance crop production. Under the initiative, Project Nayi Umeed, more than 35,000 million liters of water will be harvested, and it will help irrigate more than 23,000 acres of land. The company aims to reduce its carbon footprint by 10% and lower the use of virgin plastic by over 7%.
Furthermore, Bisleri International released its sustainability report defining its progress in environment, social, and governance (ESG) practices. The report has been developed by TERI School of Advanced Studies. It highlights Bisleri International’s efforts in building a circular economy, utilizing resources efficiently, reducing GHG emissions, replenishing water, and recollecting packaging material.
Speaking about the organization’s commitment towards sustainability and Bisleri Greener Promise, Angelo George, CEO, Bisleri International Pvt Ltd, said, “At Bisleri International, we develop solutions that fuel business growth and, at the same time, address environmental challenges. We are in constant pursuit of creating a positive impact, and continue to integrate our business strategy with sustainability goals. Thus, ensuring that we operate purposefully and responsibly. Innovations in packaging will continue to be our focus for the next three years and we aim to be ready for the guidelines on reuse targets stipulated by the Government.”