Bisleri, the leading packaged drinking water, announced its partnership with the much-anticipated action film ‘Bhola Shankar.’ As a part of the association, Bisleri is introducing limited-edition bottles displaying the enigmatic superstar Chiranjeevi featured on Bisleri’s three SKUs – 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available in Andhra Pradesh and Telangana markets. 

Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “The continuous efforts in implementing integrated marketing campaigns with mega-blockbusters have helped increase our brand affinity in South India markets. We are delighted to share our next partnership with Bhola Shankar and launch limited-edition bottles featuring superstar Chiranjeevi.”

ABC, AK Entertainment, commented, “We are thrilled to partner with Bisleri and launch the Bhola Shankar limited-edition bottles. The association is a perfect amalgamation of creating excitement among consumers and enhancing the movie-going experience, thereby creating excitement for the association.”