The BLACK+DECKER® brand, a global leader in power tools, home products and outdoor power equipment has announced a licensing partnership with Bangalore-based company, Indkal Technologies, a leading technology and innovation company, that will bring a premium range of large Appliances to consumers in India.
“As a global leader in home products, we continue to prioritize our customers by expanding availability in the region,” said Amit Datta, Commercial Director Licensing, Stanley Black & Decker. We are committed to meeting consumer needs by enhancing the brand portfolio and making all home tasks easier to tackle with these new product offerings.”
“We are delighted to be working with Stanley Black & Decker on this exciting venture. The BLACK+DECKER brand is known for its phenomenal products which are the perfect infusion of technology and design,” said Anand Dubey, CEO of Indkal Technologies. “The newly launched range of appliances is not only of an aesthetic and premium feel but infuse functionality and a host of intuitive features. We can’t wait for our customers to experience these products.”
The BLACK+DECKER Washing Machine range consists of two Front Load models in 6kg and 8kg capacity, and one Top Load model in 7.5kg capacity. The flagship front-load machines are designed with category-defining features such as a superior BLDC motor with an advanced Tub on a Hex-Net Crystal Design and a Triple Velocity Jet system. The machines also feature a Built-in Heater, Fabric Specific Smart Wash Programs and Hygienic Drum Clean.
Bringing together both design and function, the 3 BLACK+DECKER air conditioner models include a 1.5 Ton and 2.0 Ton, with the 1.5 Ton model available in two variations. In addition to a simple, minimalistic design, top features include an Infinity Impeller, CAD Sensor, Quad-Convertible and R32 Eco Friendly Refrigerant.