Bosch Home Appliances has today launched a new digital campaign titled ‘Zero% Effort, 100% Drying’to highlight thebenefits of Bosch Dryersin aiding consumer’s daily lives.With an aim to deliver innovative solutions to improve the quality of life at home, the campaign highlights how basic chores like drying clothes can be made easier by automating them, thus giving consumers more time to do the things they love.

On the launch of the campaign, Neeraj Bahl, MD & CEO, BSH Home Appliances said, “We are thrilled to launch our first ever washer dryer campaign in India, showcasing the Bosch range of washer dryers which requires minimal efforts and provides better drying. Our objective is to focus on the lifestyle and convenience benefits that the category can deliver and closely analyze the mind shift.The demand for premium products in India is increasing and we are confident that this will drive the adoption of newer categories and technologies when people are looking to create better comforts within the confined space of their home.We are looking forward to the vast possibilities for dryers in India and hope to replicate global success of the category in the country.”

Commenting on thisYogesh Rijhwani, ECD TaprootDentsu said,“We wanted to find an endearing narrative for Indian couples that helps them realise a bitter truth – till the time you don’t get a dryer, you are the dryer. In order to make a case for automated drying, we tapped into our collective memories to find the most relatable experiences we could. Experiences from two lockdowns and many Mumbai monsoons came in quite handy during this process.”