Bring Home a Real-Life Art Gallery Experience With Samsung’s Latest ‘The Frame’ TV; Frame It Your Way With Customisable Bezels

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Samsung, India’s largest consumer electronics brand, is here to take the aesthetics of your living room to an all-new level with the latest edition of its premium lifestyle TV, The Frame. The Frame lifestyle TV is art when it’s off and TV when it’s on. The latest The Frame TV is a statement piece that comes with Customisable Bezels, Matte Display, Art Mode, and Samsung’s proprietary QLED technology to offer immersive entertainment along with an exquisite line-up of local and global artworks to turn your home into an art gallery.

The Frame TV is designed for the art connoisseur in you and lets you frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space. Designed to look like a slim picture frame, the elegant, Modern Frame Design of the TV blends seamlessly to elevate your home décor.

The Frame TV has a built-in Art Store that allows you to curate your personal art collection from a growing library of over 1,600 pieces of world-famous art including popular Indian folk art such as Madhubani from Bihar, Gond from Madhya Pradesh and Pattachitra from Odisha and Bengal. Besides, you can upload and display your family or travel photographs and even customize your pictures with five different mat layout options and a palette of 16 different colours to make them more realistic. The simpler and more intuitive Home Screen feature of this TV provides an easier and more convenient art experience on the Art Store.

Tastefully designed to make your luxury living spaces more distinctive, the newly introduced Matte Display on The Frame TV eliminates reflection on the screen allowing you to feel the texture of the artwork delivering a real-life art gallery experience. That’s not all, with the latest The Frame TV, natural light or ambient light reflection on the screen is now a thing of the past! This 4K QLED TV enables life-like colours, enhanced contrast and impeccable details with 100% colour volume for exceptional picture quality – all this without the need to draw your curtains. 

The new edition of The Frame TV is available in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes on, Amazon, Flipkart and across leading retail stores.

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