BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has appointed Saif Khan as the Chief Executive Officer and Managing Director for India, effective June 2023.

Saif’s appointment is a significant milestone in the company’s growth strategy in the Indian market. Under his leadership, BSH aims to reinforce its commitment to providing high quality, sustainable and innovative appliances to enrich the lives of aspirational Indian consumers. Hewill work closely with the Board members of BSH Home Appliances India,Mr. Sathyanarayanan Viswanathan, Chief Financial Officer and Head of Business Administration and Dr. Rakesh Desai, Chief Technology Officer CTO & Chairman of the Board in leading the next-growth story in India.Saif will also collaborate with the company’s global leadership team to develop and implement strategies to strengthen BSH’s position and emerge as a market leader across segments in India.

Commenting on his new role as the Managing Director & CEO for BSH Home Appliances India, Saif Khan said,“I am pleased to have been appointed to lead BSH Home Appliances in India. It is a business with a strong brand portfolio and customer experience has always been pivotal for our business. We will continue to prioritize innovation, sustainability, and customer-centricity as key pillars while strengthening our market position through products ‘Invented for life’.”