Canon India strengthens its mirrorless camera portfolio, launches two new offerings; EOS R8 and EOS R50

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Canon today announced theEOS R8, a new entry full-frame camera that combines many of the powerful video and still shooting features of the EOS R6 Mark II, such as Canon Log 3 and up to 40 frames per second continuous shooting with the portability of the EOS RP; and EOS R50, a new compact, lightweight APS-C mirrorless camera set to replace EOS M50 Mark II. The entry-level camera is packed with many fun, creative tools and automated features, allowing users to create high-quality vlogs and images easily with minimal camera operation.

Commenting on the notable launch, Mr. Manabu Yamazaki, President & CEO, Canon India said, “It gives us immense pleasure to kick-start the new year by announcing launch of two new cameras. Catalyzed by the proliferation of growing social media, amateur and professional imaging culture in India is seeing a steep rise. Creators are experimenting and innovating like never before. Hence our latest offerings are designed to support this new-age passion of creativity with the right kind of technology required to move ahead in the journey. While the youthful EOS R50 is a tailor made for social content creators and photography enthusiasts looking at sharing innovating and mesmerizing content, the dynamic EOS R8 is made for wedding professionals and serious amateurs looking at upgrades to the full-frame mirrorless segment. We are confident that both these cameras will be well received as they come with the power packed features and performance capabilities, lightweight and compact designs in attractive prices.”

Highlighting the positioning and cutting-edge features of the new cameras, Mr. C Sukumaran, Senior Director,Products & Communication, Canon India said, “Both the EOS R50 and the EOS R8 are well slated to become ‘must-buy’ cameras in their segment owing to their unique features. For the youth of today, the EOS R50 is a light-weight entry level camera launched to create quality content be it a fashion vlog or capturing a family vacation. It comes with significant upgrades from its predecessor, the EOS M50 Mark II, both with respect to movie performance as well as still photography. The distinctive feature to look out for is its new movies modes for vlogging.”

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