Kickstarting a unique experiential journey for the South Indian film industry, Canon India today announced the second leg of its Cinema Excellence Suite starting with Hyderabad in association with Telegu Cinematographers Association. This versatile activation is an industry first initiative that showcases Canon’s extensive range of cinema imaging technology right from its EOS R System Mirrorless cameras to its Cinema EOS camera’s entire production and post-production workflow experience directly to the cinematographers, DOPs, filmmakers, and production houses in the city over a period of thirty days.

The Cinema Excellence Suite started its journey from the ‘city of dreams’ and hub of Bollywood- Mumbai. After successfully travelling in Mumbai and Pune for over three months, the Suite is all set to make a grand entry in Tollywood beginning with Hyderabad. Telugu cinema has been gaining huge momentum at Pan India level in the recent years, becoming the second largest film industry in India. With the pandemic paving way for more OTT platforms in integrating south Indian movies into mainstream, the industry has raised the bar for Indian filmmaking. To further leverage this huge potential in the Telugu film industry, Hyderabad becomes the ideal destination for Canon to showcase its prowess in cinema imaging technology.

Built in a mobile format to ensure seamless movement across cities, the Cinema Excellence Suite will house Canon’s Cinema EOS series and RF System cameras and lenses, along with display of accessories from Atomos and Sennheiser. To make the suite even more experiential, there will be a shooting zone as well as a full-fledged post-production set-up with an aim to familiarise the audience with the entire production workflow.

Commenting on the inauguration, Mr. Manabu Yamazaki, President and CEO, Canon India said, “To watch movies that are true works of art, one does not even need to understand the language, as the emotions are felt across borders. A great movie experience is the byproduct of the perfect blend of phenomenal direction, impeccable storytelling and the right imaging technology. Telugu film industry has paved way for some of the most memorable and greatest films in recent times, that has gained both national and international recognition. It is a testament to their creative strength that they have emerged to be the second largest film industry in India. Over the years, Hyderabad has emerged to be a very promising market for our imaging business and with the launch of our Cinema Excellence Suite, we aim to further reinforce our foothold in the booming cinema segment. Having seen a phenomenal response for our experiential activation in Mumbai, we look forward to replicating the success in Hyderabad as well with an engaging response from the Telugu film industry. With our concerted efforts and product activations, we are expecting to achieve 4X growth in our market share in the cinema segment.”