CMR Study reveals Indian consumers continue to prioritize audio quality while purchasing smartphones

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Over the past year, audio has been increasingly integrated into consumer lives. Audio is now central to their lives, enabling shared virtual experiences, whether it be audio or video. As such, quality audio experience is now a ’must-have’ on smartphones.

CyberMedia Research (CMR), India’s trusted technology research and consulting firm, partnered with Dolby, a company with decades of expertise in delivering breakthrough audio andvisual experiences to billions of people worldwide, to unveil the second edition of the survey titled ‘What Audio Means for Indian Smartphone users 2021?’ The survey reveals consumer insights on audio for smartphones and consumer preference for object based next generation immersive audio technology like Dolby Atmos.

According to Prabhu Ram, Head-Industry Intelligence Group, CMR, “After a year and more of social distancing, audio consumption trends have further intensified. The consumer relationship with audio is constantly evolving. Audio is playing a key role in consumer lives across content types– episodic shows, music, movies, live sports, or mobile gaming. For the youth, superior and premium digital audio experiences are now increasingly shaping their daily hygiene, and enhancing their emotional connections with loved ones. As a result, consumers are now demanding refined better audio experiences, made possible by industry-leading innovations, such as Dolby Atmos.

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