As India slowly starts to open up post the second wave of the pandemic, Bumble, the women-first dating app, revealed interesting trends emerging in the Indian dating landscape.
Intentional dating is on the rise:
Indian daters now have a renewed sense of clarity and confidence in taking control of their dating lives as they meet new people. Through Bumble’s recent nationwide research, we found that people are now dating more intentionally than before the pandemic – they’re being more honest about what they’re looking for in a relationship:
● One in two (46%) single Indians are looking for a committed, serious relationship in 2021, post the second wave of the pandemic.
● One in five people are looking to get married (New Delhi, Chennai, Bengaluru, and Hyderabad rank the highest).
● More than one in three (33%) are feeling hopeful about dating right now as lockdown restrictions lift across India.
● 33% of single Indians are using video dates to really get to know each other better before meeting IRL.
46% of those surveyed claim there is a rise in thoughtful, romantic gestures.
○ Chennai and Pune emerge as the most romantic with 46% claiming to have noticed an increase in thoughtful and romantic gestures, followed by New Delhi (44%), Bengaluru (44%), Mumbai (42%), and Kolkata (42%). Over the past year, Bumble has made several updates to its platform, including introducing 150 new interest badges in dating profiles and launching its “Night In” feature, where two people can participate in an interactive game during a video chat. The company also recently launched Snap’s AR Lenses within Bumble video calls and launched video notes that utilize Snapchat’s technology. “As our recent research illustrates, millennials and GenZ are more intentional about dating in 2021 as one in two single Indians are looking for a committed, serious relationship this year especially post the second wave of the pandemic in India,” commented Samarpita Samaddar, Communications Director, Bumble India.