Edelweiss Tokio Life’s 12-year journey of growth, customer centricity, and innovation

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With an unmoving focus on protecting people’s dreams and aspirations, Edelweiss Tokio Life, a new-age life insurance company, has built an impressive track record of growth, innovation, and customer centricity over 12 years in business. In FY 2022-2023, the company recorded a 20% year on year growth to post a Rs. 502 crs Individual APE. Since inception, the company has grown at a CAGR of 44%.

Subhrajit Mukhopadhyay, Executive Director, Edelweiss Tokio Life Insurance said, “Over the 12 years, we have made consistent efforts towards building an organization that can impart value to every stakeholder it interacts with. We are proud that we have made significant strides in that direction – be it product innovation to give superior solutions to the customer or inculcating the right culture of advisory and distribution, we have grown the business while building a quality organization.”

In recent years, the company has focused on bolstering its quality parameters by driving organization-wide projects to improve distributor and customer experience. These projects have been aimed at creating ease of business for distributors, overhauling the advisory approach to make it more solution-oriented instead of product-oriented, and simplifying the customer’s lifecycle with the company.

“As the insurance ecosystem changes at a fast pace, our priority has been to be intuitive in gauging the organization’s requirements for each phase of growth. At this juncture, technology is playing a vital role to bring in innovation and facilitate key changes and building a future-ready organization. We are focusing on building those capabilities,” Mukhopadhyay added. 

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