Electrolux Group announces the launch of its UltimateTaste range of Refrigerators

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Electrolux Group, a leading appliance brand with more than 100 years of shaping living for the better, today announced the launch of its UltimateTaste range of refrigerators in the Indian market, further expanding its product portfolio. Electrolux refrigerators are built to impress, from the slick external contours and thoughtful interiors to the way the door handle functions. The Scandinavian design of Electrolux raises the kitchen’s aesthetic factor and is offered in a variety of gloss/matte finishes and in dark or natural stainless-steel finishes. The entire range comprises four different variations including Bottom freezer refrigerators, French door refrigerators, a Side by Side refrigerator, and Top freezer refrigerators. In line with its “Swedish thinking. Better living.” principle, the Electrolux range of refrigerators aim to make your food last longer by preserving Taste, Texture and Nutritional value of your food and promoting sustainable eating habits.In this new range, Electrolux Group has brought together its cutting-edge proprietary technologies, including Auto Humidity Management with TasteLockAuto for prolonged preservation of vegetables, TasteSeal for keeping fish and meat fresh without freezing, FlexStor to provides flexible storage options, and NutriFresh inverter compressor which maintains consistent temperatures to save energy while keeping food and drinks fresh. Additionally, the premium range of Electrolux refrigerators features TasteGuard to ensure freshness of the fridge and TwinTech cooling to maintain optimal temperature and humidity level.Speaking on the occasion, Mr. Sudhir Patil, Commercial Director said, “Ahead of the summer season, we’ve introduced our 2023 refrigerator line-up that has been designed in line with our “Swedish thinking. Better living” principle at Electrolux. The range is designed to address different key needs of consumers – making food last longer owing to an extensive feature-set, a beautiful exterior built to European standards that adds to the kitchen décor, and promoting sustainable eating habits. We believe our refrigerator range is a game-changer and will set a new standard for the industry.”

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