Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, today launched its two exclusive retail outlets at Hyderabad, Telangana as it continues to expand its retail presence across the country. Consumers can now explore elegant Scandinavian designs coupled with sustainable innovative technology across Electrolux’s range of Care, Taste, and Well-being appliances.
The new outlets, which are in partnership with Tas Impex Pvt Ltd and Global Group, are located in the prime locations of Banjara Hills Road and Gachibowli in Hyderabad and are spread across 2000 sq ft and 1500 sq ft, respectively. The outlets have an open format for consumers to have hands-on user experiences ultimately making their purchase decisions easier. The sustainable product portfolio is designed to meet the dynamic demands of modern consumers including air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.
Speaking on the occasion; Mr. Sudhir Patil, Commercial Director said, “we are thrilled with the encouraging response we have received from our products since our entry into the Indian market, as we continue to expand our product categories as well as our geographical footprint. With the launch of two new outlets, we have not only strengthened our retail presence but are also delighted to offer our range of intuitive appliances in Hyderabad.”
To demonstrate some of the products in action, the store will host consumer engagement activities such as live demonstrations and cooking events. The store will also have a team of highly qualified and trained technicians to address consumer needs.