Amazon Pay announced the launch of‘You have it, you just didn’t know it’ – a campaign aimed to spread awareness about the exciting bouquet of Pay products from buy now pay later, Amazon Pay UPI, Amazon Pay balance and more, all from their favorite Amazon shopping app. With this, customers can easily understand all they can do with Amazon Pay and how to use these solutions to enhance and simplify payments in their daily life.The campaign comprises of various short films showcasing how Amazon Pay can be used to pay anyone, anywhere in India, effortlessly and instantly.

Speaking about the campaign, Mahendra Nerurkar, CEO & VP, Amazon Pay India said, “Today, customers are looking for holistic digital experiences, and payment solutions that are trusted, convenient and rewarding. Our campaign‘You have it, you just didn’t know it’is an endeavor to demonstrate how Amazon Pay is available to anyone who has the amazon.in app, andsimplifies the lives of customers by providing them with an array of products & benefits.Through this campaign,we have captured customer-centric storiesthat further strengthen the sense of conveniencearounddigital payments and drive adoption for Amazon Pay.”