With a view to set a new benchmark for providing easy and convenient car financing, Maruti Suzuki launched the Smart Finance platform in 2020. The company today launched an integrated campaign “Finance from Anywhere” to amplify the category-first offerings of the Smart Finance platform.
Since its launch, Maruti Suzuki Smart Finance has disbursed over INR 15,000 crores worth of loans to over 2.6 lakh customers. Through the campaign, Maruti Suzuki aims to spread awareness about how the Smart Finance platform has redefined the modern car buying experience.
Speaking on the campaign, Mr Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Maruti Suzuki Smart Finance since its launch disrupted the market with an evolved digital solution that empowered customers, to avail financing easily and conveniently. We identified that there are three major customer pain points in the car finance process—lack of proper information, lack of transparency and lack of convenience. In a revolutionary move to enrich the customer experience, we have addressed each of these challenges innovatively and thoughtfully with Maruti Suzuki Smart Finance.”
He added, “Now with an AI-driven, online, end-to-end financing, along with the largest range of financiers, the platform has completely reimagined car-buying for the future. Breaking free from the conventions, with Maruti Suzuki Smart Finance, customers can finance their Maruti Suzuki vehicles from anywhere. Through our campaign, we want to educate customers about the transparency, ease and superior convenience of using the Smart Finance platform.”