Since its announcement to set foot in the rapidly growing digital space of non-fungible tokens (NFTs), NFT marketplace Fullyfaltoonft.com curated by Viacom18’s Youth Music & English Entertainment cluster and powered by GuardianLink.io has already received an overwhelming response for its digital artwork preview. The platform is now all geared up to offer 3013 valuable tokens to its end users as it went live today 14th February at 6.00pm. Launched at a glitzy digital event, the unveil saw many interesting moments like The OG Bakra Cyrus Broach buy the Bakra NFT as well as a panel discussion on Future of NFT’s in India with Anshul Ailawadi – Business Head, YME & English Entertainment, Viacom18; Keyur Patel – Co- Founder Guardian Link ; Vani Kola – Founder & Managing Director , Kalaari Capital & Akshita Patel – Leading NFT artist.

A first-of-its kind in India, from a Youth entertainment brand, consumers will witness a diverse range of pop-culture oriented digital collectibles comprising of rare and loot artwork inspired from shows Kaisi Yeh Yaariyaan’ & Bakra amongst others. The artworks will be available to purchase globally across two categories Loot & Rare. The loot category will allow digital art patrons to bid for interesting digital collectibles like ‘Bakra urf G.O.A.T’, ‘Rangu The Champ’, ‘Winging it aka Wing it like Wingnesh’ amongst others starting at an affordable 10$ which they will get to own basis a randomiser. The rare collection will be available to bid for at a reserve price of 50$ with many unique art pieces like ‘Dunk That Junk’, and ‘A Panda’s Grey Anatomy’ as well as a special Valentine token inspired by moments from cult show ‘Kaisi Yeh Yaariyaan’. Owners of the rare collection will win the collectible at the end of a 7day bid period. The minimum wallet top up is to be at just 25$. Adding to the ease and convenience of transacting, ensuring inclusivity is the fact that the users can use Fiat Currency to perchance the unique digital art.