Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced that General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers.
As GM moves closer towards its goal of growing capacity to one million electric vehicles (EVs) annually by 2025, the ability to personalize each customer interaction will be critical to educating consumers on EV benefits, then guiding them through buying and post-purchase journeys. GM will use applications running on top of Experience Platform (AEP) including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics as integrated tools to unify customer insights and orchestrate experiences across online and offline touchpoints–in real time.
“We are at the beginning of an EV movement that will fundamentally change how we move around, delivering a zero-emissions future with a driving experience that is transformed with compelling digital services,” said Ajay Kapoor, global director of performance driven marketing, at General Motors. “As we move from normalizing EVs and educating consumers, through to showcasing next generation personalization capabilities, Adobe Experience Cloud will provide a center of gravity that allows us to connect with customers in a relevant and highly customized fashion.”
“A unified view of our customers will take our marketing efforts to the next level, providing us the precision we need to orchestrate customer experiences across major online and offline channels,” said Kapoor. “Our work with Adobe Experience Cloud will also set us up for targeted personalization in and around our vehicles, where EV buyers can look forward to helpful content that guides them immediately after they’ve purchased a vehicle, such as with alerts and directions when their EVs need to be charged.”