Godrej & Boyce, the flagship company of Godrej Group has gone beyond, when it comes to achieving its plastic recycling targets under EPR (Extended Producer Responsibility) and has recycled more than double of what it has consumed in its operations. At a time when organizations are formulating long-term strategies to offset 100% of plastic that they use and become plastic neutral, Godrej & Boyce has recycled 146% and 201% in 2019-20 and 2020-21 respectively. This makes it one of the first organizations in India to become packaging plastic negative by recovering a significantly greater amount of plastic from the environment than its usage.

In 2020-21, Godrej & Boyce has recycled 3264 tons of packaging plastic waste as against 1616 tons of consumption and previously in 2019-20, the company recycled 2261 tons of plastic waste as compared to 1547 tons of consumption. The company has achieved this by adopting the ‘5R process’, i.e. Redesign – Reduce – Reuse – Recycle – Recovery as against a ‘3R process’ (Reduce, Reuse and Recycle) that is generally followed. Multiple other initiatives were also taken including their switch to bio-degradable packaging to the extent possible, eliminating single use plastic completely, identifying and eliminating use of unwanted plastic during the design stage, supporting development and boosting the plastic waste management ecosystem in India, achieving equitable geographical spread across states having G&B’s business presence, offering product stewardship options to customers and going beyond compliance to make a meaningful difference to the environment.