Great Indian Festival empowers lakhs of sellers to find joy this festive season on

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Amazon announced today that its month-long Great Indian Festival (GIF) has seen the biggest ever shopping celebration for its sellers and brand partners on, bringing happiness to millions of customers across the country. GIF started during midnight of October 2 with Prime Early Access and went live for all customers on October 3. Customers loved the crores of product selection from sellers on including unique products from lakhs of Small and Medium Businesses (SMBs).

“We are truly humbled to see how this festive season has brought joy to lakhs of sellers on with many becoming Lakhpatis and Crorepatis. We also witnessed great participation from over 360K MSME buyers on Amazon Business this festive season. We take pride in being a part of their growth journey while enabling them to get back on track, and safely deliver #KhushiyonKeDibbe to our customers during this festive season. As for our customers, we remain committed to helping them find everything they need on, with a wide variety of selection across categories, top brands, and fast delivery,” said Manish Tiwary, Vice President, Amazon India.

“We joined Amazon through the Local Shops program in July’21. During GIF, we have crossed over 1.5 lacs in sales for our gourmet Vero Arabica coffee capsules from across Mumbai. We are now shipping out our orders so that customers get them Pronto! A big thanks to Amazon for helping us to bounce back and ensuring we have a great Diwali,” said Vijay Waghela, Business Head Vero Coffee, Mumbai.

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