Harpic, the leading brand in the lavatory care category, unveiled a special kit based on the ‘Sanitation Hygiene Education Framework’ in collaboration with Sesame Workshop India Trust. The innovative ‘Swoosh Germs Away!’ kit has been designed in alignment with the National Education Policy (NEP, 2020) and National Curriculum Framework (2022) to support Harpic’s Mission Swachhta aur Paani campaign. The aim of this unique kit is to enhance awareness and cultivate healthy toilet habits in young children, thereby instilling in them the importance of “sanitation for good health”.

Gaurav Jain, Executive Vice President, Reckitt – South Asia, said, “At Reckitt, we are committed to creating a healthier planet for all. In order to build a future where everyone has access to a clean, hygienic toilet, our partnership with Sesame India focuses on addressing sanitation and toilet hygiene gaps in children. Children have enormous potential to take India to immense heights and it is imperative they are educated on the importance of proper sanitation habits. Through Harpic’s partnership with Sesame Workshop India Trust, we are ensuring that children dive deep into the nuances of appreciable social behaviour and positive sanitation.”

Rahul Joshi, Managing Director at Network 18, said, “At News18, our constant endeavour is to lead impactful and lasting social initiatives that hold the promise of transformation. The unveiling of the Sanitation Curriculum by the Hon’able President of India, Smt. Droupadi Murmu, is a pivotal moment in our ‘Mission Swachhta Aur Paani’ journey and our quest for a cleaner and healthier Bharat. By educating our young generation about the importance of proper sanitation and hygiene, we are not only improving their lives but also laying the foundation for a more prosperous and sustainable future for our nation.”