Himalaya Wellness Company, a leading Wellness brand, has announced the launch of its latest product, Himalaya Natural Glow Rose Face Wash. The launch is supported by the #NotFair campaign that it ran in collaboration with Royal Challengers Bangalore (RCB) team in Women’s Premier League (WPL). During the first two days of the match, the RCB players were seen sporting #NotFair on their headgears, which sparked curiosity among viewers. Following that, the headgears had the message “Himalaya Rose, Beauty is not equal to Color”, this generated discussion about the importance of embracing every skin color and every face. This reveal was planned on International Women’s Day (8th March), which also marked the official launch of the product.
The #NotFair campaign’s motive is to debunk beauty myths and encourage inclusivity. It is to not only highlight the importance of embracing all skin tones but also celebrate this diversity, challenging unfair beauty standards prevalent in society. It promotes self-love by appreciating the individuality of every beauty, irrespective of skin color.
The partnership between Himalaya and RCB during the Women’s Premier League (WPL) is a step towards promoting beauty positivity. The key message conveyed through the campaign is that “Beauty Has No Color. Every face has a special glow, and this individuality of glow should not only be appreciated but also celebrated.”
For more than 90 years, Himalaya Wellness Company has been a leader in bringing Wellness in every Home and Happiness in every Heart.
“At Himalaya, we believe that everyone possesses their own unique beauty, regardless of age, gender, or skin color,” said Mr. Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company. “We are excited to partner with RCB in the Women’s Premier League, an organization that shares our values of inclusivity and diversity. We hope this product and campaign will inspire people to break down stereotypes around beauty.”