IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, today announced the launch of IndiaFirst Life e-Term Plus Plan. This non-linked, non-participating, individual pure risk premium, life insurance plan, is designed to protect the certainties of life by promising your loved ones a financially secured and fulfilled future.
Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance Company Limited said, “With enhanced awareness on the need, there has been a distinct shift in consumer preference towards buying life insurance. In line with our #CustomerFirst ideology, we are delighted to launch IndiaFirst Life e-Term Plus Plan with seven innovative coverage options. This pure protection plan has been developed in consultation with PolicyBazaar.com and is one of the most flexible offerings in the term insurance space and is available at a competitive price. The plan also offers an exclusive first year discount on premiums on purchase of this plan through digital mediums, making it a compelling proposition for PolicyBazaar customers.”
Santosh Agarwal, Chief Business Officer – Life Insurance at PolicyBazaar.com said, “We always intend to address the evolving life insurance needs of our customers. During the unprecedented pandemic times, there has been an upsurge in the awareness and demand for term plans. In line with this customer demand, we are delighted to have IndiaFirst Life’s e-Term Plus plan as one of the key offerings on our portal. This innovative, cost-effective plan with multiple offerings, such as special exit & premium break, will help Policybazaar.com’s patrons financially secure their family’s future through a single plan.