Amazon announced today that its month-long Great Indian Festival (GIF) 2022 has seen the largest-ever shopping celebration for its sellers and brand partners on Amazon.in, bringing joy to millions of customers across the country. GIF 2022 started at midnight of Sep 22nd with Prime Early Access and went live for all customers on Sep 23. Customers loved crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs)
“We are deeply humbled to serve customers and enable sellers across Bharat this festive season. Small and medium businesses, startups, artisans, and women entrepreneurs offered a wide selection of products to our customers across India. We are delighted by the increase in new Prime member sign-ups this festive season especially from tier 2-3 cities, and customers continue to reinforce their trust on Amazon as their preferred online shopping destination. This year for Amazon Great Indian Festival our customers echoed ‘Amazon se liya’,” said Manish Tiwary, Country Manager, Amazon India.
Overall scale, reach and customer response
- Bharat shopped safely on Amazon.in with packages delivered to 99.6% serviceable pin codes; farthest being Suspol Village in Ladakh region
- Customers experienced the Amazon Great Indian Festival in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi along with voice shopping in Hindi and English
Prime continues to thrill customers
- 1.2x higher Prime member signs ups vs 2021; 3 out of 5 signups coming from Tier2-3 towns/cities including, Agartala, Bellary, Cuttack, Warangal, Jalgaon and Bhilwara
- Received highest single day of Prime sign ups in the first 36 hours
- 1 out of 2 Prime members who shopped during the festive season are from tier 2 & 3 towns
Great Indian Festival ‘Seller-brations’
- More than 35,000 sellers saw theirs highest-ever single-day sales; over 650 sellers became crorepatis and 23,000 sellers became lakhpatis
· Over 70% of sellers across India came from Tier 2-3 towns and cities
- Over 4,000 sellers witnessed sales growth of 5X and more; 25 products were sold every second by our sellers with Home, Apparel, Beauty and Kitchen categories being the popular categories for SMBs
Local Shops on Amazon:
- Local Shops on Amazon sellers clocked a 2X growth vs average business day; sold over 8 products every minute
- More than 340 local stores became lakhpatis during GIF 2022
Amazon Saheli:
· Hundreds of women entrepreneurs participated in GIF; 6 products sold every minute under the Amazon Saheli program
· Top product categories under Amazon Saheli Program include Apparel, Home and Kitchen, Shoes & Bags, Vitamins, Supplements, and Beauty
Amazon Karigar:
· Thousands of Karigar sellers participated in GIF 2022 with 32 emporiums across 23 states garnering 1.3X growth vs average business day
· Top product categories include Home, Apparel, Furniture, Kitchen, Grocery, and Footwear; most loved art forms were Rajasthani Kathputli,
