The Indian Institute of Public Administration (IIPA) and Amazon India today signed a memorandum of understanding (MoU) to explore collaboration on several joint initiatives, aimed at empowering consumers to shop online with greater confidence.

The MoU signatories have agreed to collaborate to educate online consumers about their rights as well as raise awareness about safe shopping practices and protecting online shoppers from bad actors.

“Amazon is excited to work with IIPA through the Centre of Consumer Studies. Creating a safe shopping environment is crucial to winning and retaining customer trust in our marketplace. We firmly believe that collaborations with like-minded establishments, such as the IIPA, are critical to progress in this direction. We hope that this MoU will be an important milestone for not just Amazon, but for the entire ecommerce industry, to deliver a safe and trustworthy experience for online shoppers,” Chetan Krishnaswamy, Vice President, Public Policy at Amazon India said.

“IIPA is happy to partner with Amazon whose vast global experiences will complement our deep understanding of Indian consumers to aid development of new tailor-made solutions for a safe ecommerce space. Our collaboration will benefit from Amazon’s vast global experience as well as IIPA’s deep understanding of Indian consumers. We hope that our combined strengths will aid development of new tailor-made solutions to address concerns of Indian online shoppers,” S.N. Tripathi, Director General of IIPA, said.