Jio-bp launches new diesel that offers saving of INR 1.1 lakh per truck annually

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Jio-bp today announced the launch of its diesel with ACTIVE technology, set to elevate diesel standards for Indian consumers. The newly launched additivised diesel, available across the company’s network will yield annual savings of up to INR 1.1 lakh* per vehicle to truckers owing to (upto) 4.3%* improved fuel economy. This new high performance diesel offering will be available at all Jio-bp outlets and will be offered at regular prices with no additional cost for the first time ever in the Indian market.

Diesel at Jio-bp outlets with ACTIVE technology helps reduce the risk of unscheduled maintenance caused by dirt build up and removes existing dirt from critical engine parts and protects against its build up with ongoing use. It is designed to work across a range of commercial vehicles, and with ongoing use it offers a variety of benefits to drivers and fleet owners. It helps restore and maintain the power of the engine with ongoing use while also reducing the risk of unscheduled vehicle maintenance

Jio-bp CEO, Harish C Mehta said “While every single customer is important, truckers have always held a special place for Jio-bp. Accounting for over half of truckers’ operating costs, we understand the critical impact of fuel on their overall business performance. To ease their concerns around fuel performance and engine maintenance, Jio-bp has worked over multiple years with the best technologists to develop customized additive from scratch. This additive laced high performance diesel is designed specifically for Indian vehicles, on Indian roads, and in Indian driving conditions.”

Consumer problem

Dirt can form and build up over time on critical engine parts, particularly fuel injectors which are quite sensitive to it. Modern trucks with sophisticated fuel injection systems are more susceptible to dirt build up due to their reduced injector hole size. With standard diesel, harmful dirt can build up over time and restrict the holes, which can lead to reduced pick-up, increased fuel consumption and can even lead to higher maintenance cost.

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