Kia India tops FADA’s Dealer Satisfaction Study for three years in a row

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Kia India, one of the fastest-growing carmakers in the country, today announced that it has retained its pole position in the Dealer Satisfaction Study 2022 with 871 points. This annual survey was conducted by the Federation of Automobile Dealers Associations (FADA), the apex national body of automobile retail in India, in association with Premon Asia, a consumer-insight-led consulting & advisory firm based out of Singapore.

With this coveted accomplishment, Kia has stretched its leadership streak to three years. The company had topped the previous two years (2021 and 2020) with 879 and 736 points respectively. The brand Kia has also earned the distinction of being the only OEM across categories to score over 850 points for two consecutive years. This year, Kia India outperformed the overall industry average by 152 points and the 4-wheeler mass-segment’s average by 98 points. 

Commenting on this achievement, Mr. Hardeep Singh Brar, Vice President and National Head of Sales & Marketing, Kia India said, “It is a moment of great joy for us and we feel humbled by this recognition. We consider our dealer associates an intrinsic part of our growth journey in India. They are our brand ambassadors in the real sense as customers’ brand interaction begins with them. Our dealer partners have worked beyond the call of duty to ensure customer delight. Exceptional after-sales service has complemented our modern-age products well and thus, played a significant role in our success story so far. Topping any study once is a great feeling, doing it three times over makes us proud. We thank all our dealer partners for being a great support all this while and urge them to continue to help us keep up the upward growth momentum.”

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