The most-anticipated launch of the year, New Seltos has recorded the segment’s highest first-day bookings with 13,424 pre-orders within 24 hours. Out of these, 1,973 bookings were done using the K-Code which was a special program to expand the Seltos community by giving existing Seltos owners special access to unlock a world of high-priority delivery for the new potential buyers. Kia has set a new segment-best record with these bookings as it surpassed first-day booking numbers for recent launches done in the mid-SUV segment. The outgoing Seltos has emerged as one of the core brands for Kia India, contributing over 50% to its overall business with sales of over 5 lakh units.
The bookings for the new Kia Seltos commenced only on July 14, 2023, and were made available to customers through the official Kia India website, as well as authorized Kia dealerships across the country. Prospective buyers secured their bookings by paying an initial amount of INR 25,000.
Tae-Jin Park, Managing Director and CEO, Kia India, “It is an extremely proud moment for us to see the New Seltos taking forward the winning legacy of the outgoing Seltos. We are confident that the New Seltos will reinvent and grow the mid-SUV segment further. Whether its design language, segment-first, and segment-best features, Seltos continues to set newer benchmarks for the industry. Building upon the tremendous success of our K-Code initiative, we are actively exploring the possibility of extending this groundbreaking program to our future launches as well. “