Kia secures multiple wins at prestigiousiFDesign Awards 2022

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Kia has secured multiple high-profile accolades at the prestigiousiFDesign Awards 2022,signaling the strength of the brand’s Opposites United product design ethos, as well as its innovative approach to engaging with current and prospective electric vehicle (EV) customers.

The EV6 all-electric crossover played a central role in all four of Kia’s iF Design Award wins. As well as securing the ‘Automobiles/Vehicles’design award, the EV6 was in the spotlight for three other category honors: ‘Shops/Showrooms’ (for the EV6 Unplugged Ground brand space), ‘Product Interface’ (for the EV6’s Infotainment System) and ‘Textile/Wall/Floor’ (for the GEONICthree-dimensional hybrid material used in the EV6’s cabin).

The EV6 came away with the ‘Automobiles/Vehicles’ design win thanks to its ‘embodiment of inspiring mobility’. It is the first Kia to use the marque’s all-new advanced Electric-Global Modular Platform architecture, and spearheads the brand’s Opposites United design philosophy that fuses the emotional with the rational to both relax users and inspire movement and creativity.

Winning in the ‘Shops/Showrooms’ category, the ‘EV6 Unplugged Ground’ brand spacein Seongsu, Seoulwas created to introduce people to the award-winning EV6 in fun and imaginative waysvia immersive experience zones. The next-generation showroom also shares Kia’s message about new ways of living – encompassing recycling, sustainability, and future-focused mobility solutions.

The EV6’s advanced infotainment system won an iFDesign Award 2022for ‘Product Interface’. The system’s panoramic, high-resolution curved display supports and enhances the driver experience and harmonizes with theoverall interior aesthetic. Also, cluster design departs from the circular graphics of internal combustion engine vehicles and focuses on developing graphics that are optimized for eco-friendly electric vehicles. The system’s green and violet color palette, which conveys a ‘modern image’,was also highlighted by the judges.

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