While monsoons bring joy and relief from heat, they are also accompanied by a rise in infections, cold and cough symptoms due to frequent temperature fluctuations, increased humidity, and dampness. This can lead to an increase in the chances of children falling ill or catching a virus.
Vicks’ heartwarming new campaign celebrates the magical relief of mom’s hands as seen through the eyes of their little ones and this mAAgic is often what leads to quick relief for a child. Captured in a heartwarming narrative, the campaign film is the story of a young boy who is seen telling his father that if he is unwell and feeling under the weather, he should ask his mother to use her magic hands to provide relief. His mother in turn gives the credit to Vicks VapoRub which has been empowering her to provide this relief against cough, blocked nose, and headache through the strength of its ingredients namely camphor, menthol and eucalyptus.
Sahil Sethi, Senior Marketing Director, Category Leader, Health Care, P&G India said, “Vicks VapoRub is proud to have empowered generations of Indian Moms in providing relief to their little ones from cough, blocked nose and headache. With its natural ingredients camphor, menthol and eucalyptus which give multiple symptom relief, Vicks VapoRub is here to help mothers turn their caring hands into mAAgical hands providing relief and care to their little ones”.
Joining Vicks and Lasya in celebrating the magical relief of a mother’s hands are leading lady of SunTV, Alya Manasa, popular movie actress, author and mother Tisca Chopra, beloved singer and composer Sithara Krishnakumar as well as prominent Kannada Actress Shwetha Shrivastav.