Mars Wrigley India’s oldest and beloved fruity bubblegum brand, BOOMER® is back with an exciting campaign featuring India’s star pacer Jasprit Bumrah. Fondly referred to as ‘Boom Boom Bumrah’ for his bowling, team India’s pace spearhead is the perfect fit for BOOMER® to captivate the hearts of its consumers.
Enticing Indian consumers’ palettes with its fruity flavors splashed with a tinge of humor for over 25 years, BOOMER® has become a legacy brand in the country. The latest TVC builds on its adored ‘BOOM BOOM BOOMER’ jingle evolving its humorous essence to ‘Har pal fun kar, Boom Boom Boomer!’. Keeping in line with the brand’s theme of creating little moments of fun, the new digital film starring the calm and composed Jasprit Bumrah, gives an exciting twist to a spooky encounter.
Announcing the latest collaboration, Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India, said, “With over 25 years in India, Mars Wrigley’s BOOMER® is a legacy brand that has been holding a strong sense of nostalgia among Millennials and Gen-X consumers for decades. Through this new collaboration with one of the finest cricketing talents of India, Jasprit Bumrah, the brand aims to inspire moments of happiness in the brand loyalists and, attract the Gen-Z audience by showcasing BOOMER® as the preferred indulgent gum.”