McDonald’s India launches the new ‘McCheese Burger’ campaign

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In a constant endeavor to provide newer and exciting mealtime experiences to families, McDonald’s India (West & South) has launched a new 360-degree‘McCheese Burger’ campaign. 

ThenewTVC,humorouslyshowcases the love for cheese among families while savoring the McCheese Burger. The TVC shows a family having a McDonald’s meal where the father takes a bite of the McCheese Burger from which cheese is oozing out – making everybody in the family, including the grandmother, eager to catch the dropping cheese. The grandmother couldn’t resist as she was sitting right next to her son and caught the liquid cheese droppingfrom the burger and relished it. The essence of the ad film highlights that no drop of the irresistible cheese from the McCheese Burger should go waste.

The McCheese Burger is one-of-a-kind burger that is loaded with liquid cheddar cheese that gives an experience of indulgence,fillingness and scrumptiousness, to the cheese lovers.The gooey, delicious cheese is the perfect ingredient eliciting some fun moments when enjoyed together.

Arvind R.P., Director – Marketing and Communications at McDonald’s India West and South said,“The New McCheese Burger campaignaims to showcase the one-of-its-kind cheese innovation in burgers which makes the burger truly indulgent and is also so apt for the upcoming festive period. This festive period will see a continuing trendin rise of family outings for having a good time around some great food andwe believe that the McCheese Burger will add to these happy moments.”

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