McDonald’s India ups its spice quotient with the new Piri-Piri range of McSpicy Burgers and Wraps

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To infuse fun, excitement, and newness to the signature McSpicy range, McDonald’s India (West and South), has launched an all-new limited-time assortment of Piri-Piri McSpicy Burgers and Wraps. With an unbeatable blend of two iconic flavors – McSpicy and Piri-Piri, the brand has spiced up its menu with four new products namely Piri-Piri McSpicy Paneer Burger, Piri-Piri McSpicy Chicken Burger, Piri-Piri Big McSpicy Paneer Wrap and Piri-Piri Big McSpicy Chicken Wrap.

The brand has also launched a single-take film conceptualized by DDB Mudra that showcases an explosion of Piri Piri spice. In this new TVC, Rashmika Mandanna is seen feasting on a Piri-Piri McSpicy and conveniently ignoring the surrounding sea of Piri-Piri spice trickling down a giant hourglass, signifying the limited-time nature of the assortment. Rashmika is only interested in relishing the irresistible Piri-Piri McSpicy burger with the idea that #DontExplainJustEnjoy.

Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said, “We are excited to launch the limited edition Piri-Piri range of McSpicy Burgers & Wraps and equally delighted to strengthen our ever-successful association with Rashmika Mandanna. We believe the candid, playful, and enthusiastic personality of Rashmika, syncs really well with our iconic McSpicy platform. The saucy and flavorful combination of McSpicy and Piri-Piri is definitely one of a kind and we believe that these new products will truly satisfy the spicy cravings of our customers. At McDonald’s India, we constantly work towards on menu innovations to deliver a unique and memorable experience to our fan base.”

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