Brain, brawn, resilience, and the zeal to punch above your weight are some of the ingredients that embellish India’s indigenous sport of kabaddi. The best of kabaddi stars from India and around the world converge once again on the fabled mat as the vivo Pro Kabaddi League, India’s second most watched tournament, returns with Season 8 after a two-year hiatus from December 22nd, 2021, on the Star Sports Network and Disney+ Hotstar. Epitomising the spirt of #LePanga, a stimuli and attitude that helps people take on the challenges in life head on, Star India, the official broadcaster of the league, unveils its campaign #JoBhidegaWohBadhega, starring Indian Legend, MS Dhoni.
Speaking about the #JoBhidegaWohBadhega campaign ahead of vivo Pro Kabaddi League Season 8, Sanjog Gupta, Head – Sports, Star and Disney India said, “We are thrilled to bring back vivo Pro Kabaddi League after a 2-year hiatus. Kabaddi has strong following among millions of fans who missed the sport during the pandemic and can now re-engage with #LePanga. The campaign celebrates the indomitable human spirit which has to overcome all kinds of challenges, big and small. We believe Kabaddi exemplifies this very spirit in its gameplay as the raider dares to enter the opposition team’s half of the mat and takes on many defenders to triumph. Winning in life as in Kabaddi needs us to press forward with belief and take challenges head on. ‘Jo Bhidega toh Badhega’ stands for this common truth.