Myntra Big Fashion Festival kick starts on September 23; Geared to handle 13k orders per minute at peak

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Myntra announces the arrival of the ‘Big Fashion Festival’, India’s grandest festive fashion dhamaka, scheduled to  start on 23 September. The third edition of BFF has 1.5X more styles compared to the previous edition and will enable a diverse set of over 6000 brands to give value offers and cater to the festive shopping needs of the entire family. This edition of Big Fashion Festival will offer access to collections across categories and price ranges for all age groups, making it the starting point of everything fashion, this festive season.

Celebrating the country’s festive shopping spirit, the event is expected to witness a higher demand compared to previous years. To meet this demand, the tech capabilities of the platform are geared to handle ~13k orders per minute at peak. This year, the platform will also provide access to constructs that are designed to showcase festive-oriented categories like Showstopper, BFF Specials and Rewards.

Talking about the Big Fashion Festival, Nandita Sinha, CEO, Myntra, said, “This year’s festive season is going to be special for everyone. After two years of celebrating festivals in a rather muted way, this year it is going to be much grander and bigger, bringing together family and friends to share the joyous moments.  Myntra’sBFF extremely popular with the festive shopping season in the country and we endeavour to make the third edition of the mega event even more memorable, making it the starting point of all things fashion this season.  During this edition of Big Fashion Festival, we are expecting ~6 million unique customers to shop during the event. We are geared to handle as many as 900K concurrent users on the platform. 

What should the shoppers be excited about?

Showstoppers- A Daily Fashion Gala

During the Big Fashion Festival, customers can experience a unique theme around fashion and beauty for each day. This 24X7 customer engagement proposition, will comprise quizzes & rewards, Styling tips by Fashion Influencers, interactive AMA (ask me anything) sessions on social media, unique deals and prime time offers by brands. It will be a great opportunity for customers to engage with brands and experience their trendy and fresh collections for the upcoming festive season. Showstopper categories that customers can look forward to include women’s ethnic wear, sports and festive footwear, men’s casual and festive wear, beauty and personal care, kids wear, jewelry and accessories among others.

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